VOLLEYBALL AUSTRALIA PARTNERS WITH AUSTRALIAN RADIO’S HOME OF SPORT SEN TO PROMOTE THE GREAT OCEAN ROAD BEACH VOLLEYFEST
Volleyball Australia today announced Australian Radio’s Home of Sport SEN as its major media partner for the upcoming Great Ocean Road Beach Volleyfest, which will be held at the iconic Torquay beach (23 Nov – 4 Dec).
The marquee event will bring together World Beach Pro Tour and domestic competitions into the biggest showcase of beach volleyball Australia has seen since the 2018 Commonwealth Games.
The national media partnership was developed with the assistance of Volleyball Australia’s commercial agency The Partner Group and will offer Volleyball Australia the opportunity to connect with sports fans across the country, profile the world’s best beach volleyball players as well as assist VA to drive attendance at the event.
The star-studded field taking to the courts in Torquay should include local favourites such as Olympic silver medallists Taliqua Clancy and Mariafe Artacho del Solar, as well as a range of top international talents like reigning Olympic and World Champions Anders Mol and Christian Sorum of Norway.
The partnership between Volleyball Australia and SEN also includes a commitment from the network to produce a 20-minute preview panel show from their state-of-the-art studio facilities, which will highlight key match-ups, broadcast interviews with the best beach athletes and outline the top music acts and entertainment options available on Elephant Walk park in Torquay.
Listeners will also be able to soak up the atmosphere of the event courtesy of fan-favourite sports commentator Dwayne Russell, who will host his 3-hour show from Spectator Park during the event.
Volleyball Australia’s CEO Andrew Dee said this is an exciting opportunity to partner with SEN and convey the growing excitement and anticipation around the Great Ocean Road Beach Volleyfest to the Australian audience.
“The Great Ocean Road Beach Volleyfest will be the largest events to be held on Australian beaches in years and this partnership is a unique opportunity for us to connect with the broader volleyball community across Australia in a variety of ways, and to leverage SEN’s unique reach to grow our audience,” Dee said.
“This partnership announcement could not come at a better time, having officially launched our ticketing program earlier this week. SEN’s unmatched commitment to serving local communities gives us a chance to promote this extraordinary event and make sure local and interstate sports fans can join the best players in the world for a great summer of volleyball, fun and entertainment in the amazing setting of Torquay and the Surf Coast,” he concluded.
SEN Chief Executive Craig Hutchison said he is excited by the opportunity to showcase one of Volleyball’s most popular competitions.
“We are beyond thrilled to play a role in promoting the Great Ocean Road Beach Volleyfest and can’t wait to cover all the excitement and action from the tournament.
“Whether via our radio stations or our ever-growing digital presence, SEN has a very strong commitment to promoting all sports to local communities throughout Australia. We look forward to working with Volleyball Australia to promote their great sport both in the lead-up and during the event to our sports loving audience,” Hutchinson said.
The Great Ocean Road Beach Volleyfest will commence on November 23 with the Volleyball World Pro Tour Challenge tournament, followed by the top-tier Volleyball World Pro Tour Elite 16, which runs from November 29 until December 3.
The first stop of the Australian Beach Volleyball Tour (AVBT) will wrap up the Festival from December 2-4, providing the chance for Australian elite and emerging talent to play alongside the world’s best.